It is well known that word-of-mouth is one of the best ways to obtain a new patient. Those who have been recommended by someone they know are typically the easiest to convert to new patients. While pa...
Materials: Press Release Questionnaire Ask The Expert Newspaper Column Radio Interview Event Press Release Instructions: Is there something going on in your office you want to tell the community about...
High school events and athletic games provide a perfect audience for your practice. Consider going a step beyond the field banners and program ads by providing a fun activity for students. Host a phot...
Even though their food choices may be somewhat limited, people with braces still shop at grocery stores and go out to eat! Initiate a partnership with a local grocery store and/or a local restaurant t...
Materials: Promotional items customized with doctor and practice names Instructions: Show your school spirit and build awareness for your practice within your community through this unique school spon...
Sponsor a musical performer at a restaurant, a comedian at a coffee shop or a clown at a children's store. Make sure each performance is accompanied with signage that states "This smile was brought to...
Get the entire community involved in a Citywide Smile Week that fosters positive attitudes, volunteerism and good will. Plus, it will get you some great PR. Ask area elementary school students to crea...
This initiative is simple to carry out and gives your practice crucial exposure to school age children and their parents. SchoolCalendarMagnets.com creates calendars for schools nationwide, sponsore...
Materials: List of local health fairs or community events Presentation tools (before & after photos, PowerPoint Presentation, toothbrush demonstration items, etc.) Practice collateral (brochures, ...
Materials: PedoPoints prizes Specially designed PedoPoints Card Scanners and Software (est. cost: $350 per office location) Whether you are a current participant in the PedoBucks system or not, now ma...
Materials: Promotional Poster & Flyer Contest email Instructions: Now that your website is up and running, it is the perfect time to start your very own YouTube Contest! Contests are a great way t...
Now that Christmas is over, Santa can finally take a break! He's going on vacation, but where? Have your patients help you find Santa through a contest! Create a contest in which your patients try to ...