Using Public Relations to Boost Your Practice

Materials: Press Release Questionnaire Ask The Expert Newspaper Column Radio Interview Event Press Release Instructions: Is there something going on in your office you want to tell the community about...

Sponsor a Photo Booth at Events

High school events and athletic games provide a perfect audience for your practice. Consider going a step beyond the field banners and program ads by providing a fun activity for students. Host a phot...

Braces Friendly Recipe Cards

Even though their food choices may be somewhat limited, people with braces still shop at grocery stores and go out to eat! Initiate a partnership with a local grocery store and/or a local restaurant t...

Citywide Smile Week

Get the entire community involved in a Citywide Smile Week that fosters positive attitudes, volunteerism and good will. Plus, it will get you some great PR. Ask area elementary school students to crea...

Smiling Senior Scholarship

Support your community and honor a deserving student in your area with the Smiling Senior Scholarship!  You can tailor your scholarship program in terms of the level of support you'd like to provide...

Dorm Room Decor Giveaway

It's the Extreme Makeover Dorm Room Edition! What college student wouldn't want to have the coolest room in their dorm? Sponsor a Referral Contest that gives your college-bound patients a chance to wi...

Neighborly Discount

Materials: Flyers Poster Enthusiastic staff Instructions: To increase new patient starts, focus on attracting prospective patients that are right on your doorstep! Choose a discount offer or special i...