Materials: OrthoPoints Prizes Specially Designed OrthoPoints Card Scanners and Software (Estimated cost: $350 per office Location) Whether you are a current participator in the OrthoBucks system or no...
Take athletic sponsorships a step further by sponsoring a contest to take place during local high school or minor league games. Contestants can be chosen at random to participate, and the school masco...
Make a real impression on movie-goers at your local theater! Don't just show your standard TV spot -incorporate jokes that get the crowd interacting and smiling! Include messaging like "This sm...
It is well known that word-of-mouth is one of the best ways to obtain a new patient. Those who have been recommended by someone they know are typically the easiest to convert to new patients. While pa...
Materials: Press Release Questionnaire Ask The Expert Newspaper Column Radio Interview Event Press Release Instructions: Is there something going on in your office you want to tell the community about...
High school events and athletic games provide a perfect audience for your practice. Consider going a step beyond the field banners and program ads by providing a fun activity for students. Host a phot...
Even though their food choices may be somewhat limited, people with braces still shop at grocery stores and go out to eat! Initiate a partnership with a local grocery store and/or a local restaurant t...
Materials: Promotional items customized with doctor and practice names Instructions: Show your school spirit and build awareness for your practice within your community through this unique school spon...
Sponsor a musical performer at a restaurant, a comedian at a coffee shop or a clown at a children's store. Make sure each performance is accompanied with signage that states "This smile was brought to...
Get the entire community involved in a Citywide Smile Week that fosters positive attitudes, volunteerism and good will. Plus, it will get you some great PR. Ask area elementary school students to crea...
This initiative is simple to carry out and gives your practice crucial exposure to school age children and their parents. SchoolCalendarMagnets.com creates calendars for schools nationwide, sponsore...
Materials: List of local health fairs or community events Presentation tools (before & after photos, PowerPoint Presentation, toothbrush demonstration items, etc.) Practice collateral (brochures, ...